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expertsadmin
- March 9, 2024
It is 2024, and social media has become an integral part of our daily lives personally and professionally. For individuals and businesses of all sizes, including a small retail shop to a Fortune 500 company, social media plays a vital role in your marketing strategy.
Understanding the importance of social media management will help you reap the benefits of digital marketing practices.
Reports state that in 2018, on average more than 4 hours of social media consumption per user/per day was noted by Nielsen. It is increasing drastically, year-by-year, and has manipulated user behavior and spending in a positive manner through social media.
Social media started its ground presence as a personal expression and networking platform and has become an omnipresent communication channel for people and businesses, to present their thoughts, post images, and videos, drive product and service sales, as well as maintaining a competitive edge by reaching out to a large amount of audience.
Some of the leading social media platforms include Facebook, Twitter, and Instagram. Below we have compiled a list of three benefits of social media marketing and management for your business.
1.A direct reach to customers
Social media marketing allows companies to have real-time conversations with their customers, fans, community, and potential customers. When a brand speaks on social media, it is perceived as a modern, approachable, and accessible by having a consumer-centric approach. It helps to manage the relationship between brand followers and creates a personal touch. This was missing in the traditional marketing approaches, which used to make the process of customers reaching out to the brands tricky, and negatively impacting the revenue of the business.
2. Branding
Branding is capturing the customer journey, including, the identity or logo, communication, web presence, customer service, packaging of the product and services, and point of sale. It is merely the identity of how the customer perceives you.
When above all characteristics seamlessly adhere to each other, it leads to a positive brand experience. Companies who have demonstrated fantastic branding on social media have reaped phenomenal sales.
Shoe brand – Adidas has been using social media since the beginning and has also launched a few versions of the shoes exclusively to its online community. To a surprise, Adidas has gained more than 24 million followers on Instagram, which allows them to understand user needs, cater to changing trends, and directly sell to its consumers through the platform. Having a loyal following leads to enhanced engagement and amazing conversations. These insights are priceless.
3. Cost-Effective Customer support
Social media platforms have experienced an unusual amount of complaints regarding various products, services, and brands. People have faced a lot of frustration regarding products and had no other option of direct brand communication, hence chose to burst out on social media.
While this may be horrific for some brands, it is an excellent opportunity to resolve the consumer query in the public domain and gain some more followers.
However, a successful brand should be ready to receive positive and negative feedback. Social media is a cost-effective tool compared to the traditional marketing approaches as it also gives a ground-level field do all size of businesses.
Social comments is a matter of high engagement, and brand managers tend to handle good and unwanted comments, both. A company is perceived as genuine when both positive and negative feedbacks are seen on its pages, as only positive comments on pages tend to be rigged. This leads to an essential topic of learning how to respond to social comments and stay relevant to your audience. Below are a few tips to help and respond to both positive and negative comments:
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