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expertsadmin
- January 3, 2024
Word-of-mouth marketing, also known as viral marketing is a marketing strategy having a sole purpose of reaching massive amounts of an audience, boost brand awareness, and gain networking effect amongst its users. Viral marketing is not another marketing gimmick but is backed by some impressive statistics also. Reports by Smart Insights state that, viral marketing is the number one reason for impulse purchase decisions, with more than 50% of the respondents agreeing on the claim. It is also one of the most credible marketing strategies in the digital world.
When it comes to a WordPress website, there are multiple opportunities in the viral marketing arena and requires careful execution with the right content and message. Below we have compiled a list of viral marketing trends in the WordPress website and how to use them in your favor.
Define your viral social channels
Great viral marketing campaign requires fantastic content and platform selection where you will post initially. Talking about the big mammoths like Facebook, Twitter, Instagram, and LinkedIn, have become the default platforms to connect with the social influencers and kickstart your contents journey. While these initial platforms are necessary to cover in your marketing plan, there are hundreds of micro-social websites, forums, and communities, where the content generates thousands of users and clicks. Reddit is one such example where there are thousands of subreddits to various subjects, and you can relevantly publish content to the following pipelines.
Remember, if you look like spam, the viral marketing campaign can push back your efforts.
More than 3 billion people are using social media, with approx 50% having daily logging in. These numbers are growing phenomenally, and viral marketing has been taking this advantage with massive audiences. Below are some statistics and the type of content you should post on various social accounts to make your site viral:
Number of active users: 2.41 billion monthly active users on Facebook as of June 30, 2019
Type of Content: Images, Videos, 3D, Text. Polls, Check-Ins, Live Video, GIF, Stories
Type of Communication: Create, Communicate, Promote, Curate
Number of active users: Twitter claimed 321 million monthly users, down 9 million from 2018.
Type of Content: Images, Videos, Text, Polls, GIF
Type of Communication: Precise, Informative, Communicate, Updates, Witty
Number of active users: Instagram hits 1 billion monthly users
Type of Content: Images, 1 min Video, Long Video on IGTV, Stories, Live Video
Type of Communication: Personal, Influential, Photographic
Number of active users: LinkedIn has over 575+ million users, with more than 260 million monthly active users.
Type of Content: Images, Videos, Text, Articles
Type of Communication: Business, Influential, Leadership, Evangelism, Corporate Updates, Promotional
SnapChat
Number of active users: There were 190 million daily active users
Type of Content: Stories, Image, Video
Type of Communication: Personal, Teenager, Millennial Friendly, Promotional
WordPress Plugins
WordPress is used in more than 30% of the world’s websites, and one of the leading reasons behind this abundant growth is thousands of third-party plugins available to its users to make their website user-friendly and execute every idea possible.
WordPress is known for the abundance of various plugins available to its users. There’s no surprise that there are plugins that can help your website go viral as well. There are a few of the plugins which can help you in the viral marketing campaign and outreach your organic growth.
1. Viral Loops
When it comes to viral marketing, Viral Loops helps you with real-time statistics for your marketing campaign. You can easily monitor the reach and check how is the campaign performing across a variety of geographical locations and languages.
2. Onion Buzz
Onion Buzz helps to create viral posts, along with the different type of content formats like quizzes, polls, checklists, and more. These additional content types benefit in terms to grab user attention as well as provide performance statistics of your post individually.
Pro Tip: It is highly recommended to keep your WordPress version and all plugins updated. The main reason for the website down and malicious attacks is due to outdated plugins, version and lead to bad user experience.
Content is indeed the King.
A successful viral marketing campaign’s primary purpose is to communicate and promote using the content as a medium. In terms of getting viral, a content strategy and plan is required in the long run.
A content plan will help you in terms of planning the content for the long run, choose the medium of content, narrative, call to actions, and the overall tone. The content plan changes from time to time around the year, according to festivals, offers, and more. Each month/quarter, the content plan is audited to test the effectiveness of the content.
Types of Content:
List Posts in Blog
A list posted in the blog format is very famous in the content world, as it is easy to read and understand. List posts distributes all the content in bullet points according to the theme. They have high bookmark quotient compared to long-tail content and hence is an excellent piece to get viral.
Videos
In 2019, the central theme of viral content was compelling videos. Videos have audiovisual communication, equipped with subtitles to make it language friendly throughout the globe. Videos are easy to share, and platforms like Facebook and WhatsApp have been the pioneers in viral video marketing.
Guest interviews
Guest interviews provide you with the extensive reach of within your organic audience, as well as the audience of the person whom you are interviewing. This provides mutual traffic on both platforms. Influencers, celebrity, and bloggers are the kind of people who attract a lot of audience for multiple brands. You can also get high-quality free content from them in exchange for goodies and valuables. These guests and influencers have millions of followers on their social media accounts. Their users tend to trust their choices and lifestyle, which makes a perfect marketing channel for your website.
Timing is Everything
Timing is the essential part of viral marketing and submitting your content in all kinds of format and style is necessary. Each social media has its perfect time to post, as well as the context of it. It’s essential to understand where your target readers live and understand their geographical location and cultural differences. Doing multiple experiments by analyzing your Google Analytics is vital to obtain the right timing for your content.
SEO Friendly
While your content might be amazing and to the point, it needs to be SEO friendly to understand for different search engines. Google ranks content according to the content relevancy, richness, and the content should be a problem solver for the audience.
Your content headings should be catchy and enough to gain attention while you should also have a keyword strategy, where you should use the keywords frequently in the blog article or video content. Keyword rankings change on a day-to-day basis, and it’s essential to monitor the keywords regularly and adjust your strategy accordingly.
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